Sustainability
Greencarrier Blue Initiative
Investing in change
Partnering for impact
Shipping alone accounts for around 2% of global greenhouse gas emissions, while plastic waste disrupts marine life. To help protect our planet, the Greencarrier Blue Initiative supports projects and organizations working for a more sustainable world.
Our approach
- Strategic investments
We support projects that drive environmental sustainability – with a special focus on ocean health. - Collaborative partnerships
We work together with organizations, innovators, and changemakers to scale environmental impact.
We’re proud to support people and projects that protect our planet – and we’re always looking to connect with those leading the way.
Looking for funding and want to collaborate?
Contact Josefine!
Josefine Widegren
Owner & Board Member
josefine.widegren@greencarrier.com
FEATURED INITIATIVES
Ocean environment
THE PERFECT WORLD FOUNDATION
Backing Kenya's first female Reef Ranger
Planting coral reefs is crucial for restoring the ocean’s ecosystem. Since 2024, the Greencarrier Blue Initiative, together with The Perfect World Foundation, has supported Kenya’s first female Reef Ranger, Sophia. This partnership has enabled the planting and growth of over 42,000 corals, the restoration of 5,200 m² of coral reefs, and the protection of 69 hectares of marine environment.
EMISSION REDUCTION
air freight
Sustainable Aviation Fuel (SAF)
Since 2025, the Blue Initiative has bought Sustainable Aviation Fuel (SAF) to be used in air freight for one of Greencarrier’s subsidiaries Hecksher.
SAF is a 100% renewable aviation fuel made out of waste materials such as used cooking oil. It allows for Hecksher’s customers to achieve substantial CO2 reduction and contributes to a healthier planet.
sea freight
Maritime Biofuel Insets
Since 2024, the Blue Initiative has bought Maritime Biofuel to be used for Greencarrier’s sea freight. The foundation of Maritime Biofuel Insets is Liquified Biogas (LBG), a fuel produced from organic materials that allows for up to 100% reduced CO2 emissions.
RESEARCH & INNOVATION
CHALMERS UNIVERSITY OF TECHNOLOGY
Tackling environmental challenges through maritime research
Chalmers University of Technology is one of Sweden’s leading institutions for innovation and research. For three years, Greencarrier will support world-leading research and education in maritime environmental science, led by Professor Ida-Maja Hassellöv, a global expert in the field. The collaboration aims to drive the development of sustainable solutions in maritime logistics and promote more responsible, resilient practices across the industry.
NEWS & STORIES
The latest from Greencarrier Blue Initiative
